3 QUESTIONS TO
Is “circular” the new “sustainable”?
“Circular” describes only one aspect of sustainability. At Ergosign, our goal is to design digital experiences that conserve resources, but also have a positive impact on society and company development. We integrate environmental, social and economic factors to create products and services that deliver continuous value added. To do this, we apply a collaborative approach to development that is deeply embedded in our DNA.
Do we need to question companies’ attitudes more closely?
Yes, definitely. Part of our responsibility as user experience professionals is to scrutinize companies’ attitudes to design, technology and sustainability. It’s our duty to foster ethical practices and transparency and to encourage companies to reflect on the impacts of their products and decisions on society and the environment. We achieve this by engaging in non-judgmental critical scrutiny and by visualizing ideas and their implementation in practice.
It’s our duty to foster ethical practices and transparency and to encourage companies to reflect on the impacts of their products and decisions on society and the environment.
How does Ergosign overcome pushback against sustainability?
The majority of companies welcome sustainable leadership. Of course, some want to hold onto what’s familiar or long for “the way things used to be,” but others embrace rapid progress. Active listening, conducting surveys and offering co-determination are all ways of reducing concerns, enhancing motivation and encouraging people to come along on the journey. One of our design principles for sustainable development is “Act collaboratively and individually.” A culture of openness creates a framework where like-minded people can come together and proactively generate a huge surge of energy.